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    Crazy Rich Norwegians: 6 Influencers Who Are Putting Their Country on the Fashion Map

    Crazy Rich Norwegians


    Six Influencers Who Are Putting Their Country on the Fashion Map

    Fashion isn’t the first thing that comes to mind when Norway is mentioned, but that’s changing in the land of midnight sun. Norway is the only country in Europe in which young people have increasing wealth, according to a recent report. Not surprisingly, brands are opening flagships in Oslo (where the cult TV show Skam is set), and the local Fashion Week has recently been revamped and upgraded (see our coverage). These changes were precipitated, at least in part, by local Instagram influencers who have used their accounts not only to promote their own brands, but also to elevate the style profile of their hometown.

    Fashion culture has taken some time to develop here; the Scandic Law of Jante, or “everyman” concept that advocates for consensus and fitting in rather than strident (sartorial) self-expression, still exerts a strong influence. Social media has played a part in loosening things up. Flying free from restraint are a shiny, happy cadre of Oslo-based glam influencers: Annabel Rosendahl, Celine Aagaard, Darja Barannik, Janka Polliani, Marianne Theodorsen, and Tine Andrea Lauvlicombined followers, 645,900whose job description is to stand out from the crowd.

    These women, who often travel in a pack, attract street style photographers like magnets and are a boon to their country’s creative talents whom they promote on their channels. “I don’t think a lot of people outside of Norway have any thoughts about Norwegian style, really—we kind of have just flown under the radar . . . until now,” notes Theodorsen. “World, look out,” she says. “We’re comin’ for ya!”


    大豪门彩票

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